I was on the F train earlier today and I saw this ad:

Pepsi Joy
Pepsi Joy

Although I’ve  been very aware of Pepsi’s logo change (thanks to Brand New)

I will quote them (they posted a best/worst design entry which Pepsi fell into):

Pepsi / Top Dishonor / The response (best seen in this 400-plus-comments post) was absolutlely, defeaningly negative. I guess that speaks volumes to the lack of appropriateness for this change.

I absolutely agree with them, Pepsi was one of the worst logo re-branding! I did see the commercial today that goes along with the campaign that I saw on the train.

Optimismmmm XOXOXO
Optimismmmm XOXOXO

They would have done just as good with the large typography and older logo, which looked like this:

Older Pepsi Logo
Older Pepsi Logo

I thought it looked timeless, very recognizeable – unlike it’s new look (I’m not sure whether a lot of people will love it or get that it’s Pepsi for awhile).

Anyway enough of that, at least the commercial was cool.

I made some cookies today (that’s where the title came from). I havent made cookies in awhile and I had some icing so I went overboard! They are not perfect but c’mon this isn’t my line of work.

Red and White
Red and White

I assure they all taste the same.

Green and White
Green and White

I also made some plain ones.

Plain cookies
Plain cookies

They were yummy :-).

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended Posts

%d