I was on the F train earlier today and I saw this ad:
Although I’ve been very aware of Pepsi’s logo change (thanks to Brand New)
I will quote them (they posted a best/worst design entry which Pepsi fell into):
Pepsi / Top Dishonor / The response (best seen in this 400-plus-comments post) was absolutlely, defeaningly negative. I guess that speaks volumes to the lack of appropriateness for this change.
I absolutely agree with them, Pepsi was one of the worst logo re-branding! I did see the commercial today that goes along with the campaign that I saw on the train.
They would have done just as good with the large typography and older logo, which looked like this:
I thought it looked timeless, very recognizeable – unlike it’s new look (I’m not sure whether a lot of people will love it or get that it’s Pepsi for awhile).
Anyway enough of that, at least the commercial was cool.
I made some cookies today (that’s where the title came from). I havent made cookies in awhile and I had some icing so I went overboard! They are not perfect but c’mon this isn’t my line of work.
I assure they all taste the same.
I also made some plain ones.
They were yummy :-).