Back to GAP

Remember in my post “Why is everyone upset about the Gap logo,” where I mentioned “Honestly I am not even phased by the Gap logo because it was probably created for buzz…” I also said, “I wouldn’t put it past them to return to their previous logo in a few days…” So guess what, they are back:

Gap scraps new logo after online outcry

In a statement released on the Gap website, Mark Hansen, president of Gap Brand North America, said the company’s customers always came first.

“We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back.

“So we’ve made the decision to do just that – we will bring it back across all channels.”

He added that it was clear the retailer “did not go about this in the right way” and “missed the opportunity to engage with the online community”.

“There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way,” he said.

Might I suggest: Simply create buzz around a rebranding, don’t confuse consumers by just changing it. Also, give them incentive to win of course, user engagement by voting. Win-win.

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My name is Jerlyn Thomas. I own this blog and you can read more about me here. The views expressed on this site are by me and do not reflect those of my employer or my clients. The content here belongs to me and my guest contributors. Views and opinions expressed by all contributors belong to them and not me, the blog owner. All data and information provided on this site is for informational purposes only. I make no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis. If you want to use content on your own site, you must ask permission first before you do so under these restrictions.

One thought on “Back to GAP

  1. Geathan

    Thats what you call bad marketing and research.


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