Remember in my post “Why is everyone upset about the Gap logo,” where I mentioned “Honestly I am not even phased by the Gap logo because it was probably created for buzz…” I also said, “I wouldn’t put it past them to return to their previous logo in a few days…” So guess what, they are back:
In a statement released on the Gap website, Mark Hansen, president of Gap Brand North America, said the company’s customers always came first.
“We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back.
“So we’ve made the decision to do just that – we will bring it back across all channels.”
He added that it was clear the retailer “did not go about this in the right way” and “missed the opportunity to engage with the online community”.
“There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way,” he said.
Might I suggest: Simply create buzz around a rebranding, don’t confuse consumers by just changing it. Also, give them incentive to win of course, user engagement by voting. Win-win.